By 2018 the number of brands is expected to fall to around 500.
Chinese baby formula market.
The chinese formula market is currently the busiest in the world with over 2000 brands competing.
And of course despite the best efforts to regain the.
And the netherland s royal frieslandcampina s friso.
Marketing to china it s also an agency.
And europe accounting for 40 percent of the market.
China s infant formula market has increased at a significant cagr during the years 2013 2018 and projections are made that the market will rise signifantly in the next four years 2019 2023.
China is a major contributor to the infant formula market at the global level and is supported by increased population in china after the withdrawal of the one child policy by the government of.
Nestle feihe international british consumer goods firm reckitt benckiser.
Danone s nutricia from france.
Baby formula market in china according to euromonitor international the top five infant formula firms in china are all based in the u s.
Chinese consumers have more confidence in foreign brands and are willing to spend more to give their babies a quality product.
New regulations are forcing integration and life is becoming harder for smaller companies.